09, a lot better than the last one?
At this time of the year you do question whether it's even
worth writing anything. Let's face it, people are mostly focused
on trying to come up with a present for their loved
ones that can top the novelty socks, jocks or jammies that were such a
'hit' last year. When they are not doing that they
are eating, drinking and celebrating excessively secure in the
knowledge that they don't have to come up with their usual
lame
excuses for such behaviour.
It's also the time that the popular, well paid or just well
known folks in the 'media' take a break. This explains the explosion of
clip
shows, reruns and countdown to 1 shows over the last month. In
between are the
'year in review' programmes which, this year, will be joined by the
'decade in review'.
Why do we need to be reminded about a
year we just finished experiencing? Are we that brain dead we can't
remember something we just did? We have a theory
that these programmes are in fact designed to give certain
'TV celebrities' some airtime. You know the ones. They're
either on contract for reasons none of the TV executives can recall,
are 'special friends' of said executives
or are heading for the 'departure lounge'.
Despite feeling this way we have joined in the fun
because we don't want you going to other places looking for
your questionable 'summer'
content. We will, however, spare you the agony of just
getting
our opinion. Happily we were able to get some professional help (no,
not that sort of professional help, we can't afford that type of
professional help - Ed). Mark Smith and Gill Christian
(Coal Valley Vineyard) postponed some of their more important tasks
(Gill was meant to go to the tip) to sit down to help us make
sense of 2009.
The industry is on a high
We started by asking Mark and Gill what they thought was the
big
talking point of 2009. "Riesling!. Riesling doing this, doing that"
enthused Mark. Gill supported this by saying that sales of riesling had
been amazing this
year "riesling outsold sauvignon blanc and the chardonnay". Both
believe that 2009 had seen a renewal of interest from punters in the
sweeter rieslings. Their only concern was that the
proliferation of
acronyms (FGR, VGR etc) may be starting to create some
confusion.
Gill indicated that a sweeter riesling would soon be joining
the Coal Valley Vineyard lineup although it would not have the GR
tag. We suggested they could call it the "I can't believe it's not a
GR". The look we got in return suggests this may not happen.
Aside from increased sales, 2009 saw some well deserved
recognition for some of Tassie's winemakers. Julian Alcorso and Natalie
Fryer made the shortlist in the Gourmet Traveller's winemaker of the
year, Nick Glaetzer was a
finalist in the Young Winemaker of the Year, and his fellow
frogmore-ian (is
that a
word? ... that's not a word! - Ed) Andrew
Hood also captured the limelight. In fact, Mark nominated
Andrew's receipt of the Wolf Blass award at the International
Riesling Challenge
in October as not only a well deserved accolade for Andrew but as
another indication of the increasing recognition of Tassie's place as a
producer of premium riesling.
So Andrew is now an official legend and living treasure. Not
just because his name sits alongside Australia's best riesling
producers but because he walked the overland track before it was
duck boarded. In fact hardcore walkers now refer to it as the overland
highway. "They might just as well put in a bloody escalator!" seems to
be the gist of their reaction to all the track improvement work carried
out over the years.
Asked if there were any other interesting developments
during the year Mark and Gill mentioned the rise of the next
generation of winemakers who would carry the industry forward into the
future. "Twelve months ago who had heard of Kate Hill ... she has
shown three wines ... and each has won a gold medal" Mark
exclaimed.
The other thing that has struck Mark about 2009 is what he
refers to as the "rise and rise of boutique beer makers within
Tasmania". Gill sees this as another useful addition to the food and
beverage industry "its not going to stop them (punters) drinking wine
... it's a useful add on ... it's another reason to come to Tasmania".
She went on to explain that she had been conducting her own 'punter
survey' and concluded that the more cross promotion she did the better
the sales were at the cellar door.
Moving on from the industry highlights we wanted to know if
Gill and Mark had personal highlights. Gill was very excited about how
the Coal Valley Vineyard business was progressing and nominated the
performance of their cellar door sales as her highlight. Mark said his
highlight had occurred the night before our discussion when he took the
former owners of the Dalrymple Vineyard (Bert Sundstrup and Jill
Mitchell) to dinner. Mark had brought with him a bottle of the award
winning 2003 Dalrymple pinot. "It was a magnificent bottle of wine ...
which puts the lie to the fact that pinots don't age" he went
on that he had experienced a similar situation earlier in the year when
he tried a 1991 pinot made by Claude Radenti.
Our highlights
You have heard from the professional and sensible amongst us
but what do we think? Our favourite moments from 2009 all involve
people doing funny stuff.
PJ's amusing but short and disastrous radio career;
The detail person who put "approximately 7.99 drinks" on
their back label;
Discovering our friends are happy to drink worm wee for
charity; and
The enterprising cellar door person who filled up the white
wine
display bottles with water only to come back the next day and realise
to their horror that the owner had sold those bottles to a customer.
A cause for concern?
All things considered 2009 was a good year for the Tassie
wine industry but not so for some parts of the wider Australian
industry. A heat wave in the Clare Valley, bush fires in Victoria and
the continuing wine glut has
caused havoc with some producers. In particular
the massive
over supply in the bulk wine market continues to drive down fruit
prices for growers and profit margins for producers. Being lovers of
the humble quaffer this leaves us in a bind - yes we like the low
prices
but we don't like to see the problems that this causes.
The other area that may come back to bite the industry is
the proliferation of wine shows. Mark agrees. "I looked in my wine
industry directory to see how many wine events there had been in
September or
October of national status ... 19 in one month!". Too many shows
diminishes
the significance of them all, as well as making it prohibitively
expensive.
So see ya later the 'norties'
As we said it's not just the end of 2009 it's also
the end of
the 'norties'. A decade that started with the fear that the world would
end because of the Millennium Bug (remember
Y2K anyone? - Ed)
and finished with the fear that the world will end because of climate
change, peak oil and the GFC. This decade reminds us of our
teenage years. It was full of angst and excitement but you were so
relieved when it was all over.
Mind you, at least this decade saw the Tassie wine industry
take
major
strides in product quality and in gaining the
recognition it
deserves and of course the creation of the greatest website ever to
appear on the
Internet (yeah
people of walmart ... hilarious!... oh, that's not the one you meant
- Ed).
What
do you think? Send us a comment